relevant works.

Portfolio covering various marketing, research and supply chain projects.

Cancan Wine Marketing Campaign Strategy & Visual Revamp: From South Africa to Mexico

Marketing Strategy • Creative, Branding & UX

Amazon mobile app displayed on smartphone screen for service quality analysis case study

Amazon Service Quality Analysis: Transforming Customer Experience Through Data-Driven Insights

Research • Marketing Strategy

Sankey diagram showing customer journey attribution flow

Omnichannel Attribution Modelling in Salesforce - Bunq Case Study (In Development)

Technical & Algorithmic Marketing • Salesforce

StudyPortals Social Media & Email Marketing Transformation: B2B Data-Driven Growth

Marketing Strategy • Creative, Branding & UX

Laptop showing e-commerce analytics dashboard with shopping cart

Ecommerce Competitive Intelligence Platform - Amazon Case Study

Technical & Algorithmic Marketing • Data Analysis & Tableau

Five distinct customer clusters visualized through AGNES hierarchical clustering showing spending patterns and engagement metrics

Customer Segmentation Analysis: From Statistical Models to Marketing Strategy

Technical & Algorithmic Marketing • Data Analysis & Tableau • Marketing Strategy

Marketing analytics system development workspace with tablet interface design, handwritten process flow diagrams, and project planning sketches on wooden desk

How I Built a Marketing Campaign Optimization System That Outperforms Traditional Methods by 25% - Bachelor's Thesis

Technical & Algorithmic Marketing • Research • Data Analysis & Tableau

Person working on customer journey mapping with sticky notes and diagrams

Customer Journey & Attribution Modelling - How can Customer Journeys be effectively mapped and applied?

Research • Marketing Strategy

Digital agency website design mockups showing responsive layout across multiple devices

Digital Agency Website Design: Luxury Brand UX Strategy & Visual Identity

Creative, Branding & UX

Branding & Creative Explorations

Creative, Branding & UX

Custom Salesforce Lightning dashboard displaying total revenue of $3,645,000, 18 deals closed, open opportunities list, and recent leads assigned for individual sales partner tracking

B2B Automation: Custom Salesforce Solutions for Partner Success

The start-up's drone, made with the help of Salesforce CRM custom solution

Transforming Drone Manufacturing: Custom Salesforce Solution Delivers Efficiency Boost

Tools.

Quick overview of the apps and platforms used throughout my projects

Planning & Project Management

CRM

GenAI, LLMs & AI tools for Research

Data Science

Creative